Manager of Communications and Social Media

Washington, D.C.

SEPT 2022- PRESENT

—Establishes communication objectives and KPIs towards the AIAS’ strategic plan goals to measure the success of the AIAS’ communication and marketing efforts.

—Oversees the strategy development and implementation of the AIAS’ external communication systems, platforms, and messaging, including the organization’s website, blog, social media, newsletters, email marketing campaigns, and other print and digital advertising.

—Leads and supervises the National Office, Board of Directors, and key stakeholders in conceiving and producing compelling brand materials, including engaging videos and graphics tailored for diverse social media platforms, such as Twitter, Facebook, LinkedIn, Instagram, etc.

—Orchestrates and executes highly effective strategies, culminating in a steady 10% average growth in followers across all major platforms for the AIAS from September 2022 to September 2023.

—Revitalizes the AIAS membership strategy, shifting from a monthly model to an engaging year-long campaign, resulting in a 25.5% increase from 3,213 members (2021-2022) to 4035 (2022-2023).

—Develops and executes social media campaigns that effectively communicate the mission and values of the AIAS to a broader audience, resulting in increased brand awareness and engagement with target demographics.

—Produces and manages the AIAS’ flagship series “ASK AN ARCHITECT,” available on platforms including Spotify, Apple Podcasts, and YouTube.

Instructor/Account Manager

Baltimore, MD

MAY 2022- SEPT 2022

—Responsible for facilitating a comprehensive, fun, and interactive curriculum tailored around building student confidence while expanding their knowledge of media education and skills.

—Analyzes the company’s digital marketing plan and social media strategy while identifying weaknesses and making recommendations for improvements.

CTE Teacher

Baltimore, MD

JULY 2021- SEPT 2022

—Designed curriculum for two high school graphic design/media production courses: Principles of Interactive Media (10th grade) and Interactive Media Production II (11th & 12th grade).

—Taught students design principles and how to apply them effectively in various contexts, such as branding, web design, print design, and social media.

—Taught students basic and advanced design principles and techniques, including typography, color theory, layout, image manipulation, and vector graphics.

—Taught students the fundamentals of Adobe Premiere Pro and guided them in creating basic video projects to teach hands-on skills.

—Tracked and documented the progress and completion of projects created by students in small groups, ensuring adherence to timelines and project requirements.

—Oversaw the submission of 10 complete entries to the MBRT Career and Technical Education Logo Competition, providing students with a valuable opportunity to showcase their skills and gain practical experience in a competitive environment.

—Guided students toward successful careers in graphic design, resulting in a 30% increase in students with strong portfolios and industry certifications.

—Kept up-to-date with emerging design trends and practices, attending design conferences and workshops and integrating new knowledge into curriculum and classroom activities.

—Promoted equity and inclusion in the classroom to create a culturally responsive learning environment that supports diverse student populations.

Account Manager

Silver Spring, MD

MARCH 2021- AUGUST 2021

—Collaborated with the owner to develop and execute a comprehensive marketing plan aimed at reestablishing the Haywood brand's presence in the market.

—Led the redesign of the academy's online presence, including a refreshed logo, updated color scheme, and overhauled website, resulting in increased brand visibility and recognition.

—Utilized video content on social media platforms to showcase training techniques, effectively engaging and educating potential customers.

—Formulated a strategic marketing calendar aligned with the sales schedule to effectively promote weekly deals and increase customer acquisition and retention.

Broadcast Producer/Account Manager

Washington, DC

OCT 2018- APRIL 2020

—Collaborated with on-air talent as the Executive Producer in preparation for all live broadcasts.

—Demonstrated extensive knowledge of video production practices, including pre-production, production, and post-production processes.

—Frequently served as the lead content creator for marketing assets and materials in line with the studio’s branding and strategic goals.

—Conceptualized and scripted ideas for various video projects and successfully executed them.

—Directed and managed video shoots, including crew coordination, lighting and audio setup, and ensuring adherence to schedules.

—Proficiently edited and post-produced videos utilizing industry-standard software like Adobe Premiere Pro, Final Cut Pro, or similar tools.

—Crafted compelling visuals and employed effective storytelling techniques to engage audiences and meet project objectives.

—Consistently took on the role of content creator for marketing assets and materials, ensuring alignment with our branding and strategic objectives.

—Identified and mitigated project risks by collaborating with production crew and clients, preventing scope creep and ensuring smooth workflows.

—Provided mentorship and training to junior staff members, imparting video production techniques and best practices

Office Production Assistant

Silver Spring, MD

AUG 2017- SEPT 2018

—Managed and maintained the post-production office, ensuring an efficient and organized workflow by ordering supplies, managing inventory, and troubleshooting technical issues.

—Coordinated post-production activities for promotional material targeting major networks such as TLC and organizations like NOAA.

—Supported the post-production team by conducting research, gathering reference materials, and providing creative input during editing and post-production processes for promotional material.

—Assisted in managing post-production schedules and coordinated with editors, sound designers, and visual effects artists to ensure timely completion of projects.

—Organized and maintained digital files and assets for various projects, ensuring easy access and retrieval for the production team.

—Played a pivotal role in the Emmy Award-winning audio recording of Michelle Obama's acclaimed memoir "Becoming," providing essential support throughout the production process.